scooters + the roads they ride

What is Zag?

Zag is a fresh look at micromobility and urban design.

Principally, we focus on electric scooter programmes used as transport and how roads can be better built for riders.

We also explore related societal, technological and geographical subjects. We write about (and photograph and film) things we believe in.

Zag is published by Spacesuit Media and is hosted on servers powered by 100% renewable energy.

Things we believe in

The hideous effects of climate change, polluted air and road fatalities can be alleviated right now through mass implementation and adoption of low-carbon transport and technology

Inclusive infrastructure must be a non-negotiable, baked-in design foundation at all scales to achieve truly people-first spaces

Today is the right time to be daring, bold and imaginative in how we shape our tomorrow – and that journey can be all kinds of fun

Moreover, we believe that routes through urban spaces for walkers, skaters, cyclists and micromobility riders should be unapologetically direct, so that these vulnerable and good-for-the-planet road users never again have to mind the zag.

The Team

EDITORIAL

Laura Laker

Features, infrastructure

 

Oliver O’Brien

Data analysis, bike-share

 

Damien Cross

Technology

PHOTOGRAPHY

Adam Pigott

United Kingdom

 

Marta Rovatti Studihrad

Italy

 

Filip Gierlinkski

United Kingdom

 

Sean Montgomery

USA

 

Taylor Robbins

USA

 

Peter Minnig

United Kingdom

FILM

Michael Eschylle

France

 

 

COMMUNICATIONS

Naomi Panter

Public relations

Got something to tell us?

About Spacesuit

Spacesuit is a worldwide collective of creatives dedicated to documenting where human spirit and technology meet on the grandest of adventures.

Our network is headquartered in the UK and spans eight countries. Our business is entirely employee-owned and is assembled around a cultural core of ethical integrity, empowered diversity and visual and technological innovation.

We are proud to be minority-founded, that 50% of our leadership team is female, and that our online infrastructure is powered by 100% renewable energy.